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Black Friday has become a big deal. It’s primarily a time for big companies to compete in a ‘race to the bottom’ with massive sales that produce massive waste.

You could boycott it, but our view is that if we want to do something more positive. Let’s take that Black Friday traffic and offer an alternative.That’s why, from 9am on Black Friday to midnight Sunday, Teemill will plant a tree for every order on you make through our store.